Quantitative research methods paper Essay Example | Topics and Well Written Essays - 2500 words

Quantitative research methods paper - Essay Example The luxury industry has had to tread more carefully, while stepping into this new venue, so as to avoid diminishing the unattainable luxury image, even while learning how to promote the message and more sales to a larger global audience. This research plans to find out just how much the social media and technology expansion has occurred in the luxury fashion industry, such as online purchasing, and how successful it has been. Luxury item buyers are not that much more different than the rest of the purchasing population, except that there is more money available for expenditures. What is most notable about luxury purchasing habits, is that 75 percent of purchasers in luxury items will research the products available through online store portals, before going into the store to make the purchase (Shea, 2013). In decades past, shoppers had to physically visit each store offering those desired luxury products, before narrowing it down to just a few from which to make their purchase. In fact, the visit to the store usually prompted some type of runway or showcase for the discerning customer, so as to see the apparel in action, so to speak (Bui, 2013). Today, one can go to the Burberry store, for example, and view the brand collections on a store-supplied iPad, instead of walking around the different departments to see what is available (Edwards, 2012; Cosgrave, 2015). Some purchasing habits remain the same ove r centuries, requiring that pre-purchase review, involving the ‘touch, smell, and see’ of the products before making that final decision (Shea, 2013). There is no doubt that luxury clothing brands are taking advantage of the Internet, utilizing the chat function on their websites to assist with questions and help with purchasing decisions, providing videos of clothing lines, and providing a seamless process of purchasing for the customer, that makes them want to come back for more (Edwards,

Finance Essay Example | Topics and Well Written Essays - 750 words - 13

Finance - Essay Example In addition, a low current assets ratio could be an indicator towards efforts for additional resources that can empower an organization towards greater plowed back profits and the decreasing trend in the ratio for Coca-Cola, contrary to that of Pepsi, could therefore indicate the company’s focus on expanding its equity base. Similarly, it could be an indicator of other parties’ confidence in the organization’s short-term stability, which can be inferenced on stability in the end to induce confidence in investing in the company (Debarshi, 2011). Comparative analysis of the two companies’ profitability ratios is another basis of my decision to prefer Coca-Cola to Pepsi for investment. Coca-Cola posted higher return on assets ratio and this is an indicator of better management potentials to utilize assets effectively for profit generation. Re-investing the generated profit then promises better equity and assets position for Coca Cola than for Pepsi. Higher return on asset for Coca-Cola also supports the position that the company is making good use of its liabilities to empower itself and therefore undermines potential risks in the observed low current ratio. Another reason, based on return on asset ratio, is the ratio’s trend for Coca-Cola and Pepsi over the past three consecutive accounting periods. While the ratio for Pepsi has been reducing and therefore indicating gradual loss of efficiency in asset management towards profitability, Coca Cola’s ratio has an increasing trend over the period. This means that the Coca-Cola promises better assets management in its future accounting periods towards sustainability. Consequently, Coca-Cola offers less risk on investment, in the end, compared to Pepsi. Even though return on equity has been decreasing for Coca-Cola and was lower than the corresponding ratio for Pepsi in 2012, this could be because of retained income that